Interconnected audience paths
Marketing circuitry
Marketing technology architecture
Subscriber Lifecycle Consultancy

Building Braze-Powered Growth Engines That Scale

Burrow & Beam builds the subscriber lifecycle engines that subscription brands run on. We architect journeys, align your MarTech stack, and deploy Braze the way it was meant to be used to drive activation, engagement, retention, and lifetime value.

From growth and activation to engagement, churn prevention, and win-back, we turn your ad-hoc campaigns into a connected subscriber experience that compounds over time.

Request a Lifecycle Audit

Burrow & Beam logo detail
Our Foundation

Strategy in the burrow, execution in the beam.

Great lifecycle programs aren’t built in a single campaign. They’re built in the burrow with quiet, unglamorous systems work that clarifies your segments, journeys, and data before anyone hits send.

Once the foundation is set, we move into the beam: high-clarity messaging, tight experiment loops, and cross-channel orchestration that elevates the entire subscriber experience through email, push, in-app, SMS, and beyond.

Explore the Burrow & Beam approach

Subscriber Growth

Acquisition-to-subscription journeys that turn traffic into trialists, and trialists into paying subscribers with clear value messaging and smart offers.

Activation & Onboarding

Guided first 30–90 day experiences that move new subscribers from “just signed up” to “can’t live without this” across email, push, and in-product prompts.

Engagement & Retention

Lifecycle programs, winback flows, and churn-risk journeys that are grounded in behavior, designed to protect LTV and reduce churn.

Journey graphic
Why Lifecycle Systems

Stop sending campaigns. Start running a subscriber engine.

Most subscription brands run disconnected blasts across channels and platforms. We help you replace that with a system of clear journeys, clean data, purposeful messaging, and measurable outcomes.

The result: fewer “random acts of marketing,” more compounding impact. Each experiment feeds the next, each journey strengthens the relationship, and each touchpoint earns its keep.

Subscribers Touched
Subscribers Retained

The Lifecycle Ledger

Lifecycle & Subscriber Insights

Lifecycle journey mapping
Lifecycle Strategy

From blasts to journeys: resetting your subscriber program

How to move from ad-hoc campaigns to a durable lifecycle system that ties activation, engagement, and winback into one coherent engine.

Braze dashboard
Braze

What “good” looks like in a marketing automation build

A practical checklist for evaluating whether your Braze setup is ready for scale, or quietly holding back your growth team.

Experiment roadmap
Experimentation

Designing an experiment roadmap your team will actually follow

Move beyond one-off A/B tests into a focused experimentation cadence that compounds learning and lifts key subscriber metrics quarter over quarter.

Discover & Diagnose

We audit your journeys, data, and messaging to pinpoint where subscribers stall, churn, or never fully activate.

Architect the System

We design a full lifecycle blueprint, including segments, triggers, journeys, and success metrics tied directly to revenue and retention.

Build & Integrate

We implement in Braze (or your existing stack) clean events and reusable content blocks with robust QA baked in.

Optimize & Scale

We establish an experiment cadence, reporting rhythm, and playbooks so your team can keep compounding results long after launch.

Research and discovery

Discover & Diagnose

We start in the burrow: a deep dive into your data, journeys, and current campaigns. We look at subscriber behavior, not just channel performance, to understand where friction and drop-off are hiding.

From there, we define the core levers that matter most for your business. Acquisition-to-subscription, first value, habit formation, renewal, and win-back. We quantify the opportunity in each.

  • Lifecycle & platform audit
  • Journey and data mapping
  • Prioritized opportunity report
Lifecycle system architecture diagrams
Building journeys in Braze
Experiment results and reporting dashboards
Lifecycle Services

Strategy, systems, and execution under one roof

We partner with subscription teams who need more than campaign help. You get strategic guidance, system-level thinking, and hands-on build support in the tools you already use.

We’re especially deep in Braze, but our approach stays platform-agnostic: clear journeys, sharp creative, clean data, and relentless iteration.

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Lifecycle Audits

End-to-end reviews of journeys, data, and messaging with prioritized recommendations tied to revenue and retention.

Platform Architecture

Marketing automation setups that keep your events, segments, and content flexible as you scale.

Journey Design

Activation, engagement, and winback flows that adapt to user behavior across channels and lifecycle stages.

Experiment & Reporting

Test design, measurement frameworks, and reporting rhythms that keep the team learning and shipping with confidence.

Ways to Work Together

Engagement Models

Lifecycle Audit

1–2 weeks

  • Assessment of journeys, messaging logic & KPIs
  • Teardown of activation, engagement & retention flows
  • Prioritized opportunity roadmap aligned to revenue goals
  • Platform & database health review
  • Ongoing build support
  • On-call advisory
Request Audit
Most Popular

Build & Launch Sprint

6–10 weeks

  • End-to-end architecture of your lifecycle ecosystem
  • Subscriber journey & experimentation roadmap design
  • Braze implementation / migration & maturity built for scale
  • QA, reporting, operations & documentation frameworks
  • Weekly sessions to keep momentum high & blockers low
  • Long-term fractional seat
Start a Sprint

Fractional Head of Lifecycle

Ongoing

  • Own the lifecycle roadmap & subscriber revenue strategy
  • Align cross-functional teams around a unified roadmap
  • Embed with your team to drive execution & alignment
  • Continuous MarTech optimization & experimentation
  • Exec-level reporting, insights, & next-step guidance
  • Flexible scope as your product & subscriber base scales
Explore Fractional Leadership

Questions

Frequently Asked

We specialize in subscription and recurring revenue models for streaming, SaaS, membership, DTC subscription, and marketplaces with repeat purchase behavior. If you have subscribers, members, or repeat users and need stronger lifecycle performance, we’re in our lane.

No. We’re especially deep in Braze, but our principles of clean data, event-driven journeys, reusable content, and tight measurement apply across most modern marketing automation tools. If we’re not the best fit for your stack, we’ll say so early.

Most engagements start with a focused discovery and audit phase: we review your journeys, data, and tooling; align on goals and constraints; then present a prioritized roadmap. From there we decide together whether a sprint build, advisory support, or a fractional leadership model makes the most sense.