Case Studies

Examples of lifecycle systems in action — and the results they drove.

  • All
  • Lifecycle
  • Subscriber Growth
  • Platform Builds
Streaming platform case study

Streaming Lifecycle Rebuild

+22% streams, +41% watchlist adds, +9% retention

DTC subscriber growth

DTC Subscriber Growth Engine

List health overhaul → 4.2M quarterly revenue from SMS-only programs

Braze architecture

Braze Architecture & Ops Cleanup

Unified segments, templating system, and data hygiene protocols

Onboarding lifecycle strategy

Onboarding Journey Overhaul

New activation model → +27% first-week engagement

Winback program

Winback & Re-Activation Framework

90-day lapsed → +18% reactivation rate

Iterable migration

Iterable Migration & System Rebuild

End-to-end data mapping, templating, QA automation

VP Marketing, Subscription Brand

“Burrow & Beam rebuilt our entire lifecycle system. We finally understand what’s happening across journeys — and the numbers prove it.”

Director of Growth, DTC

“Shad took us from chaos to clarity. The system he built literally became the backbone of our retention strategy.”

Head of CRM, Digital Product

“This wasn’t fluff consulting — we left with journeys, templates, and a repeatable way of operating.”